Top 5 Social Apps Performance in Nigeria for Q1 2023

In Q1 2023, the performance of the top 5 social apps in Nigeria on a unified platform (both iOS and Android) revealed interesting trends. Data sourced from Sensor Tower provides insights into weekly downloads, revenue, and active users for TikTok, Facebook Lite, Instagram, X, and WA.Status Saver - Downloader.

TikTok saw its weekly revenue fluctuate throughout the quarter, peaking at around $46.7K in early January and ending March with approximately $23.1K. Weekly downloads for TikTok varied, reaching a high of 207.6K in mid-January, and closing the quarter at 190.5K. Active users consistently remained high, starting at 4.85M and peaking at 5.21M in mid-March.

Facebook Lite maintained a modest weekly revenue, with a peak of $820 in mid-January and ending the quarter at $583. Downloads were consistently strong, fluctuating between 131.4K and 164.8K. Active users remained stable, beginning at 21.8M and ending at 21.5M.

Instagram experienced a peak in revenue at $1.1K in late February, with weekly downloads ranging from 106.5K to 136.2K. Active users showed a slight decline from 7.1M at the beginning of the quarter to 7.3M at the end, with a peak of 7.57M in mid-February.

X had notable spikes in revenue, peaking at $6.3K in mid-March. Weekly downloads saw an increase from 62.7K in late January to 99K in late February. Active users showed growth from 2.13M to a peak of 2.54M in late February, before slightly declining to 2.23M by the end of March.

WA.Status Saver - Downloader focused on downloads and active users, with downloads peaking at 35.7K in mid-February. Active users increased from 157.4K at the start of the quarter to 191.6K by the end of March.

For more detailed insights and further analysis, visit Sensor Tower.